WHAT IS SEO?
WHY IS SEO IMPORTANT?
Including SEO in your digital marketing strategy will improve your chances of being found by customers searching for the products and services that you want to sell them. Simply, the higher your rankings, the more clicks and traffic your website gets.
> 93% of online experiences begin with a search engine [3]
> Search engines drive 300% more traffic to sites than social media [4]
For local businesses optimising their Local SEO and online presence should be a priority. Why?
> 46% of online searches have local intent [12]
> 97% of consumers used the internet to find a local business [14]
We are regularly asked 'What is SEO?'
Search Engine Optimisation (SEO) is the work that goes into increasing the quality and quantity of website traffic by improving the visibility of a website or a web page to users of a web search engine[1].
SEO sits under the Search Engine Marketing (SEM) umbrella and specifically focusses on driving website traffic organically (not paid for).
Getting Organic SEO and online presence right allows local businesses to scale nationally or even globally. Focussing on Local SEO can help to dominate their local area ensuring they stay ahead of competitors and drive increased traffic, leads and sales.
OUR DIGITAL MARKETING SERVICES
> The key components of successful digital marketing...
Why Invest in SEO?
Our SEO FAQs answers this in more detail as before investing in SEO to jump-start your growth, you need to know what is involved.
In truth, it is not easy and is time-consuming, but essential none-the-less. Because of this, businesses often get help from professionals who have the experience and SEO analytics tools at hand to get it done fast and efficiently.
Why? If you get it right, 'Inbound leads' from digital strategies including SEO cost 61% less than outbound leads, such as print ads, direct mail or cold calling [5]
Why Invest in LOCAL SEO?
When it comes to ranking for key search terms, do you know what Google, Bing and Yahoo really value?
1. Onsite SEO - A website that has relevant, quality content
2. Offsite SEO - Strong Backlinks and interlinks to industry-related businesses
3. Keywords - A consistent set of words that represent your business and category
When improving your local SEO, your online presence is hugely important to your search rankings. Profile listings with Google My Business and listings - Citations, Reviews and Social Media make the difference between your business getting found or not.
WHAT DOES YOUR ONLINE PRESENCE LOOK LIKE?
Let us take a 360-degree look at your online presence to see where your strengths and weaknesses are. We'll analyse your website SEO, listings, reviews, social media & advertising.
You'll get a report and a free 30-minute consultation from an SEO and digital marketing expert to shed some light on how your business can get better results from your digital marketing.
