SUCCESS DOESN'T JUST HAPPEN,
IT'S PLANNED FOR...
The digital era that we all operate within has changed the way people, businesses and brands interact with each other. The levels of customer understanding are deeper and more accessible than ever before, revealing ways to generate emotive engagement, relationships, lead generation and increase sales.
It is no longer just the 'deep-pocketed' multinational giants that can dominate these relationships, any business can if they are smart. We call this the 'democratisation of media'. However, with 99% of all businesses in the UK being SMEs - competition is fierce.
Getting it right is crucial for every business, that is why it is so important to have a solid strategy to get behind before jumping straight into the tactics. We'll help you develop the right strategy for you to achieve your goals and help you make sense of all the online opportunities out there.
Being honest, the web owes you nothing, and it will give you no favours. To be successful in leveraging the power of digital marketing comes from what you put in. Finding the right mix tactics that work for each business is what we help with.
We have heard some business owners say, for example, that social media doesn't drive enough leads - but if there are no calls to action to drive 'action' to generate those leads on posts - why would they? There needs to be a coherence between all chosen channels to work together, each playing a part to Reach, Engage, Convert & Influence. To do this effectively, a strategy is essential.
WHAT YOUR STRATEGY WILL INCLUDE:
Do you understand your customers?
The foundation of your strategy is researching your customers' needs, pain points and buying behaviours to be able to generate leads and sales.
Who are they and where do they go?
Analyse customer profile and define channel preferences so you can meet them there at their point of need with solutions to build trust and relationships.
Does your business have a clear value proposition?
It is what differentiates you from the rest. It's your promise to prospects and customers - one they can understand and relate to as filling their need. It's one that your own people can be part of and be clear on their contribution towards its success.
A SWOT analysis (Strengths, Weaknesses, Opportunities & Threats) plays a big part in identifying your value proposition. We usually look at your closest competitors in the same way to reveal gaps.
A value proposition is a promise of value to be delivered. It’s the primary reason a prospect should buy from you.
Do you know how much business you want to generate?
Where are you know? Evaluate your current position.
Where do you want to be? Set your SMART goals (Specific, Measurable, Achievable, Realistic and Timely). This gives you laser focus on what you need to achieve.
How will you get there? Determine what channels will need to be planned, what resources are required, who will do what and what tactics and tools will be needed.
How do you align your growth strategy with your lead generation strategy?
Evaluate how you'll generate enough leads to achieve your goals. This involves auditing your current marketing & sales funnels, leveraging your existing database to increase repeat business and working on a content strategy that will support increased leads to capture of new prospects to drop into your sales funnel.
A channel strategy will then become clear, understanding which to adopt to allow your content to be distributed in the most efficient way to Reach, Engage, Convert and Influence across the most relevant digital channels. At this point, the required software tools can be evaluated to ensure the best use of time and resource.
Set Budgets, but how much and on what?
When setting your budget, don’t think of it as a cost but an investment that will pay for itself as your business grows due to digital marketing. The average UK SME owner will be putting around 16% of their 2018/19 on marketing, according to a study by performance marketing network affilinet.
Budget allocation by channel varies by client and sector.
How to Implement & Measure
Jump in with both feet, but don’t become discouraged if you don’t see results immediately. A 'test & learn' approach will find the perfect methods to generate the results you expect. Through this process, you are creating your own lead generation machine. Building it is the hard part. Once it is in place all it takes is a little maintenance.
Closely monitoring your data through analytics is essential to make adjustments to your strategy where needed.
We recognise that not all businesses are at the same developmental stage and not all will want to outsource their entire digital marketing to our full-service agency function. We can do it all for you, we can show you how to do it or we can recommend the best tools and strategies for you to Do It Yourself.
REQUEST A FREE 30 MINUTE STRATEGY CONSULTATION SIMPLY USE THIS CONTACT FORM>
Let's TALK
ABOUT YOUR STRATEGY
Drop us an email or give us a call and we'll see how we can help you discover your success...
We need the contact information you provide to us to give you the information you requested about our services. You may stop receiving communications from us at any time. For information on how to unsubscribe, as well as our privacy practices and commitment to protecting your privacy, check out our Privacy Policy.
