WHAT IS BRANDING?
WHY IS BRANDING IMPORTANT?
Developing a brand is important to help you stand out.
A strong brand builds familiarity and trust. More than just a logo, it encapsulates your value proposition - your promise to customers. It should demonstrate your differentiation from all the other businesses out there.
It should be delivered consistently across everything your business does. Protecting your brand is important so that it remains consistent. This is done by producing brand guidelines so there is no deviation from what you want people to see.
Branding. The word is often thrown around in conversations about marketing, but what does it really involve and is it worth the effort?
Broadly speaking, branding is the sum total of anything you use to differentiate your business from the competition, while also creating a unique identity that is recognizable and elicits an emotional response from prospective and existing customers. It’s essentially every strategic move you make towards crafting your image and includes everything from your logo and brand colours right up to your tone of voice, tagline, product offering, and customer service[1]
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HOW A BRAND IS DEVELOPED?
Good design is crucial, but branding is not just about good design. There is a science to developing a successful brand- a creative strategy.
A strong brand needs to be able to resonate with your customers, stand out, demonstrate your value and point of difference, portray your core and performance values.
It needs to show your personality, it needs to find its voice - expressed in words as well as images. It is what your customers will judge your business on - what your customers will say about your business 'when you are not in the room.'
Let us help you find your brand voice.
