WHAT IS
CONTENT MARKETING?
Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online.
Content marketing attracts prospects and transforms prospects into customers by creating and sharing valuable free content.[1]
It is the beating heart at the centre of all digital marketing. It is your content that engages prospects, tells your story, steers people into your sales funnel. It is what drives your SEO, what is consumed on social media, what defines your online presence and boosts your authority and reputation.
WHY IS CONTENT MARKETING IMPORTANT?
When your site has content, people have reasons to visit it, learn from it, and become new customers. How can Content Marketing help your business to grow?
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Informs your audience
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Attract attention and generates leads
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Ranks in Google
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Increases brand awareness, visibility and authority
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Earns links from other sites
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Is shareable on social media
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Earns conversions
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It speaks to people throughout their customer journey
Content marketing is at the centre of every digital strategy.
OUR DIGITAL MARKETING SERVICES
> The key components of successful digital marketing...
WHERE IS CONTENT MARKETING?
Once great content is produced, it can be surfaced just about anywhere in any format across digital platforms.
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Websites
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Blogs
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Social Media
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Video channels
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Email Newsletters
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Guides
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Whitepapers
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Infographics
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Apps
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And the rest...
Content is key to every successful Inbound strategy.
WE ARE CONTENT MARKETING SPECIALISTS
Let us tell your story.
Here at Warren Arthur Consulting, we know the value of great content in every digital marketing strategy. We've implemented hundreds of content marketing campaigns over the years for a diverse range of businesses across many industry sectors.
Let's discuss how content marketing can make a difference to your bottom and help your business thrive online.
